SEO strategy is crucial to your online success. If your website isn’t ranking as it should in search results, you could be losing out on valuable traffic, leads, and sales. The positive news? Implementing effective techniques as part of a solid SEO strategy can help improve your rankings and connect you with the right audience.

In this blog, we’ll walk you through practical, proven ways to improve your website’s SEO ranking, whether you’re just starting or looking to refine your current approach. Let’s dive in.  

What is SEO, and how does it work? 

By optimizing your site for search engines, you increase the chances of ranking higher for relevant business-related keywords.  SEO helps more people find your site in search results, making it easier for them to contact you or purchase. With 75% of users never venturing beyond the first page of search results, securing a top position through strategic SEO is essential for visibility. 

Not sure where to begin with SEO? Don’t worry, we will walk you through it step by step, so keep reading. 

The Ultimate 2025 SEO Guide: A Simple, Step-by-Step Tutorial 

Now that we’ve covered the basics of SEO strategy guide, let’s dive into how it works. Here are the seven steps in our step-by-step SEO guide: 

1. Conduct keyword research 
2. Google your keywords and narrow your list 
3. Create comprehensive content based on your keywords 
4. Earn backlinks to your pages 
5. Improve your technical SEO 
6. Elevate your page’s design and user experience (UX) 
7. Continually re-optimize your content 

Now, let’s explore each step more closely. 

Conduct Keyword Research: 

The first step in our SEO guide is keyword research. Keywords refer to the search terms people use on engines like Google to find businesses, services, or products like yours. By incorporating relevant keywords into your website content, you increase the likelihood of your pages ranking higher in search results, making it easier for potential visitors to find your site. 

Start by brainstorming phrases your customers might search. For example, a mechanic in Philadelphia might use terms like “Philadelphia auto repair” or “mechanic near me.” Then, use keyword research tools to find the most popular and relevant searches for your industry. 

When doing keyword research, aim for a balance of short-tail and long-tail keywords. Short-tail keywords are broad (e.g., “mechanic”), while long-tail keywords are more specific (e.g., “best mobile mechanic in Philadelphia”). Long-tail keywords are easier to rank for due to less competition and clearer intent. 

Short-tail keywords are more competitive, but as your site gains authority, ranking for them becomes more achievable. At BestInfoTechSolution, we offer keyword research, competitor analysis, rank tracking, and detailed keyword mapping as part of our SEO services. Need help with your SEO strategy? Contact us to connect with an expert! 

Google your Keywords and Narrow your List 

After selecting your basic keywords, take the next step by searching them on Google to see what content appears on the first page. This helps you understand the search intent, or what users are looking for when they use those terms. 

Look closely at what each top result offers. Are they blog posts, long-form guides, or list-style articles? Do they include images, tools, or helpful links? Identifying these patterns can help you refine your keyword list and focus on terms that offer real value to your business. 

For example, searching “auto repair shop in Philadelphia” and analyzing the top results can guide you in choosing the right keywords and crafting content that aligns with what Google sees as most relevant, increasing your chances of ranking higher. 

Create comprehensive Content Based on your Keywords 

Next, start creating content for your website. Make a dedicated page for each key phrase, using your main keyword and related terms naturally throughout the content, including in titles and headings. 

Use insights from top-ranking pages to guide your content based on user search intent. To rank higher, aim to create content that’s even more helpful or engaging. For example, if others list “10 common car problems,” you could create a list of 100 or add videos to enhance the user experience. 

Earn Backlinks to your Pages 

Off-site factors also affect your Google rankings, especially backlinks from high-quality, trusted websites. These links signal to Google that your content is valuable, which helps you rank higher.  

To earn backlinks, focus on creating high-quality, valuable content that others naturally want to reference.  You can also reach out to bloggers, suggest replacing broken links with your content, or get help through SEO services that build links in your industry.  

Don’t forget internal linking, link new pages from high-performing ones to boost their SEO. 

SEO Strategy (Improve your Technical SEO)

Technical SEO focuses on improving your website’s technical elements to help Google crawl and index it effectively, boosting your rankings. Key areas to focus on include: 

Site Speed: Google considers page speed a ranking factor. A slow site can hurt rankings and user experience. Use Google’s Page Speed Insights to check and improve your site’s speed with recommendations like removing unused CSS or minifying JavaScript. 

Robots.txt: Make sure your robots.txt file is properly formatted to manage which pages Google crawls. Use Google’s robots.txt tester tool to identify any errors. 

Mobile-Friendly Design: With more traffic coming from mobile devices, Google now uses mobile-first indexing. Make sure your site is responsive and functions properly across all devices. Check the site’s mobile compatibility by using Google’s Mobile-Friendly Test tool. 

These are just a few aspects of technical SEO. At BestInfoTechSolution, we analyze over 200 SEO factors to boost your site’s performance and help you achieve more leads and sales. 

Elevate your Page’s Design and User Experience (UX) 

When ranking your page, Google considers user engagement. That’s why it’s important to ensure your page is both user-friendly and visually appealing. You might want to collaborate with a web design company to optimize your site for search engines. 

To enhance both UX and SEO, organize your content with headings, bullet points, and visuals like photos, screenshots, charts, and videos. This makes the page easier to scan and more inviting to readers. 

Continually Re-optimize your Content 

The SEO process doesn’t stop after your content goes live. It’s essential to track the performance of each page and your overall SEO strategies, adjusting as needed to improve results.  

Whenever you make changes, like updating copy or adding new visuals to a blog post, monitor the impact on rankings and user engagement. Tools like Google Optimize allow you to experiment with various elements of your website. 

When you partner with BestInfoTechSolution, you’ll receive monthly reports on both your site and your competitors. 

A robust SEO strategies enhance your website’s visibility and attracts more traffic. You can improve your site’s rankings and achieve better results by prioritizing keyword research, content optimization, backlinks, technical SEO, and user experience. 

At BestInfoTechSolution, we specialize in tailored SEO strategy to help your business grow. Contact us today to start improving your website’s performance!